Yep - How Now is not about us, never will be. How Now is purely about our cows and their babies, living and sleeping together, as they should be. Our true belief that all that stands between us and a kinder, luscious, smooth velvety milk, is a new way of thinking.
Frankly, we believe our milk is milk from a better place – a kinder place. We call it 'Kind Milk'.
Kind to cows, kind to calves, kind to farmers and guilt free for the consumer.
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We don't think we are profoundly clever or anything, but we do, profoundly, care. Importantly, we know we are not alone. We have had hundreds and hundreds of conversations with other people who care equally about animals and the lot of the dairy cow.
How Now is for that kindred spirit, and providing them with the chance to make choices that sit comfortably. How Now is about asking "'How Now' should we farm?" Does economics win over ethics and compassion? We believe that one does not need to come at the expense of the other.
We are proudly small and independent, and connected to our local communities and intend to stay that way.
We will never be a part of big manufacturing: our farms will never be the big cold-hearted production systems some dairy farms have become. We are going back to basics in one way, but looking to the future in another!
Our dreams are big and with enough people coming on the journey with us and demanding Kind Milk we think we're onto something that's going to change dairying around the world.
Are you ready to come with us? Jump on our mailing list to be kept up to date.
We will never grow tired of producing 'Kind Milk', there is too much at stake. You only have to meet Rose, Mercy, Thelma, Trena, Judy and the rest of the herd, and you will know exactly what we mean.
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